Hi, I’m Allie.
I believe the digital world should reflect the best of us– thoughtful, helpful, and built for impact.
I’m a freelance senior product designer and researcher with 10+ years of experience. I collaborate with mission-driven startups and small businesses to design digital products that are intuitive, research-backed, and built to make a meaningful difference for users and for the world they live in.
Work
Common problems I help solve
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Users are struggling with an old interface or confusing experience.
How I help:
I audit your product through a research-informed lens, identifying friction points that affect real users. I recommend thoughtful, scalable improvements from quick wins to full redesigns so your product feels modern, intentional, and aligned with your users’ needs. -
Users get lost or give up and you're not sure why.
How I help:
I uncover usability issues through feedback, usability testing, and task analysis. Then I clarify actions, simplify flows, and design more intuitive patterns so your users can move forward with clarity and confidence. -
You launched but the fit feels off, and engagement isn’t what you hoped.
How I help:
I analyze product usage and talk to real users to uncover gaps. Then I suggest targeted improvements — no guesswork, no overhauls. -
You’re building something new and want to get it right.
How I help:
I support the entire feature process — from scoping and wireframes to usability testing — to ensure what you launch is useful, clear, and intuitive. -
You’ve got a specialized or technical product and users are overwhelmed or lost.
How I help:
I dig deep into your business and user needs to fully understand the complexity, then map out workflows and information in a way that fits how users think and work. I use research, data modeling, and structured IA to simplify without dumbing things down. I genuinely enjoy making the complex feel effortless. -
You're unsure if your product or feature meets real user needs.
How I help:
I validate the experience early through user research, market comparisons, and prototype testing so you can focus on building what actually matters.
Recommendations
“I worked with Allie as an engineering manager and would highly recommend her to any team or company. She quickly grasped product needs, navigated differing opinions with ease, and synthesized feedback into clear, high-impact designs with impressive speed. Her work was always detailed, intentional, and high-quality, elevating our product with every design!”
Lillian Kim, Engineering Manager
“Allie is the most highly skilled user experience designer I’ve ever had the pleasure of working with. Her research chops ground all her designs deeply in the voice of the customer, and she has sharp instinct for building products that are as functional as they are beautiful.”
Kim Blackman, Director of Product Strategy
“Allie is both extraordinarily incisive and extraordinarily collaborative. Every project she was on benefited tremendously from her insight and thoughtfulness, and our entire team loved working with her.”
Anne Solmssen, CTO
“I’ve been a Product Manager for 7 years and was very fortunate to work with Allie towards the beginning of my time in the role. Collaborating with Allie was formative for the foundation I needed to be successful in this this space and I still draw on the approaches and practices that I learned from her regularly. She has the unique ability of striking the balance between advocating for the end user experience and business goals around return on investment which not only makes her a powerful leader of design but also a great business parter and strategist. She does all this while remaining calm and measured in all situations. I hope to get to work with her again.”
Mary Foster, Product Manager
